Glossary
- Net advertising revenue (NAR)
The amount of money received by the broadcaster as payment for spot advertising net of any commission paid.
- Non-consolidated licensees
Those Channel 3 licences not owned by ITV, consisting of Channel, Grampian, STV and Ulster
- Ofcom
The regulator established to govern UK broadcasting as well as other areas of the media and telephony industry.
- OFT
The Office of Fair Trading is the UK’s principal competition regulator.
- Peak-time
The evening period of heaviest television viewing activity normally between 7.00 pm and 10.30 pm.
- PQR Levy
The variable element of ITV’s licence fees representing a percentage of NAR and sponsorship income
- Product placement
Product placement is the inclusion of, or reference to, a product or service within a programme in return for payment or other valuable consideration to the programme maker or broadcaster.
- PRS
Premium rate services – usally a telephone number charging a higher rate than normal local calls and often used by television channels for participation TV and quizzes. PRS may be accessed via the red button on a TV remote control.
- Public service broadcasting (PSB)
The considerable requirements placed on certain broadcasters including obligations to transmit particular material which may not be wholly commercial (eg religion and current affairs) within their schedules.